February 23, 2018

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A Mood Board to Help Guide and Visualize Design Direction

February 17, 2018

For the past few months I have been working on a brand package for Landscape Resource Consulting, LLC. Owned by Zach Johnson of Fort Collins, CO, Landscape Resource Consulting, LLC, is a small business which specializes in providing detailed litigation documents to those tangled within legal debates over landscape related issues. For example, say your new downspout is spewing water all over your neighbor’s yard and now their whole garden is washed away. They are super angry and they sue you. (Oh shoot!!) After you stop panicing you call Zach to be an expert witness to prove if the garden washed away because of your wrongdoing or if there were other factors which played a cause in this issue.


Working with Zach has been a real treat. He is fun to talk with, and even more enjoyable to design with. Zach is a go-getter. He is determined, ambitious, intelligent, goal oriented and highly capable. He is a master at many things, but among his many talents he is a Professor of Landscape Design at Colorado State University, a licensed Landscape Architect, a small business owner, a licensed Arborist, and is also an expert witness. Zach is kind and compassionate and has exceptional listening skills. He is open minded and easy to work with on all levels. (Okay, I’ll admit that he is basically a dream client.)


Zach has a very strong eye for design, but he is also heavily involved in the construction industry. He likes getting his hands dirty and knows his way around a skid steer. So to cater to Zach’s interests while still facilitating a design that would successfully display his company’s mission, I came up with a brand package that was modern, classic and clean yet remained to be masculine enough to show that he can throw some bows at a construction site.


The logo, color scheme, and overarching brand identity all embody the same ideals. Clean, sophisticated, masculine, yet approachable and non-intimidating. For the color palette we wanted to be vibrant, show confidence, yet remain industry specific. The green hues are eye catching yet are grounded by grey tones. The lime green makes the logo feel friendly, bright and approachable, while the hunter green adds an air of seriousness. Together they pair well for a landscape industry related logo.



After I created the company’s logo, to move forward I decided that a Mood Board would help us to visualize the brand’s direction. We are in the middle of getting his identity package printed, (items such as business cards, letterhead, sketchbook, envelopes, etc.) so until we have those in hand, I wanted to explore a way for us to see everything all at once. Mood boards are a way that I help to solidify my own ideas upon a page, and to convey my ideas to my clients. By creating a consistent and easy to follow board I can create a seamless lookas the product develops.

Next up for Zach and Landscape Resource Consulting,LLC is a new website. I’ll be sure to post about his new website once it is up and running. But before I begin to build the website I will look to this mood board to guide my process. I anticipate the bold textures of the poderosa pines (seen here in both summer and winter months) will be a key aesthetic element to the design. 


If you are interested in hiring Zach Johnson and Landscape Resource Consulting, LLC concerning any landscape related issues you may be facing, feel free to contact him at LandscapeResourceConsulting@gmail.com. Tell him I sent you!


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© 2018 By Braid.Work and Rita Manna 
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