February 23, 2018

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A Poster Series & Graphic Identity for ASLA - Colorado State University Chapter

April 23, 2018


The University setting is the perfect location to display your skills and play around a bit. While I was attending Colorado State University's Master of Landscape Architecture program, I had the opportunity to create a poster series and brand identity package for the Student Chapter for the American Society of Landscape Architects at Colorado State. The poster series was created to advertise various guest lecturers which were sponsored by the Student Chapter ASLA. At the time I had been a professional Graphic Designer for many years, so I took the opportunity to create eye catching and bold graphics to promote the Landscape Architecture department. 



Above: Thank you cards adorn the fresh logo for SCASLA (Student Chapter of the American Society of Landscape Architects at Colorado State University.)




Above: Simple and clean, yet bold and beautiful poster created for Stream Design, INC lecture at Colorado State University. 



The visual design aesthetic that I employed here was bold and confident. The information was easy to read, the photos were engaging and enticing. The colors changed upon each poster to delineate between events. For the colors, I chose to stick to the basics to provide the most impact. I used CMYK (cyan, magenta, yellow, and black.) 



Above: Hello Yellow! Bright yellow is used for this final lecture series poster.




The typography chosen to represent the poster series was Franklin Gothic. Although this may not have been my typical choice, it is working well here. Bold and articulate, the type really jumps off the page and demands to be read. This choice was also made due to future usability. As these lecture series will continue long after I had completed the Masters program, I wanted to ensure that the legacy of the poster aesthetic would remain. By choosing a typeface that all students had access to on the school's computers, the posters can continue to maintain brand standards and their identity. 




Above: Poster for a lecture give by Thomas Woltz for SCASLA at Colorado State University.



Although each poster maintains a typographic standard, I took some creative liberty with the the photographs used to represent each lecture. Both posters featured here played with the idea of splicing the images in order to create depth and interest to the poster.  After all, this was a poster series not only to excite people to attend the lecture, but also an opportunity to have fun with design. Over all, I am pleased with the results. 




Above: Playing with color gradients and geometric shapes - a play on the design ideologies of Dunn + Kiley.


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© 2018 By Braid.Work and Rita Manna 
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