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A Logo's Evolution - The design process

September 16, 2018

Not all design start out looking glamorous. At least, I dont feel that mine do. (Although Im a great artist, I am no DiVinci!) Those initial sketches can be classified as primitive at best, but they help me to hatch out ideas quickly and systematicly. As I braindstorm, nudge, pull and finesse my ideas the logos start to appear. And then before I know it I have created something that both me and my clients are excited about. In this blog post I will show off a recent project, and disclose a bit of my design process with you. 

 

Stage 01: The Initial Sketches

Like I mentioned earlier, these sketches are never the most glamourous, but they are one of the most important parts to the process. My quick sketches help me to get ideas out of my head and into the world where I can choose to move them forward or to disregard them entirely. 

 

 

Stage 02: The First Ideas

For this logo project, my client is a budding theta healing practitioner. Our initial meeting was spent getting to know one another. During this meeting I got to know her a bit, and was able to create a few logo sketches that exemplified the person that I got to know over our meeting. Mariam is a lovely woman who exists in both the metaphysical community and in corporate academia. She was drawn to images of spirals, plants, and deer. The image found above was a take on the theta brain wave through the use of her initials, MW. The illustration below was a take on her attraction to the deer and the whimiscal nature of the metaphysical community. 

 

Stage 03: Some Finesse

After our first design review, I discovered that Mariam was really looking for something a little bit more modern and robust. She was trying to achieve a streamlined aesthetic which brought legitimacy to her practice - an aesthetic often overlooked in the alternative medicine community. In addition, she was looking to change the name of her business to Third Factor rather than using her own name as the business title. 

 

In this option I wanted to further explore the idea of the Theta wave and create an abstracted version of the wave that was exciting, dynamic, and eye catching. 

 

 

 

Stage 04: The Final Product

In this final rendition, I toned down the theta waves and morphed the idea into something a little bit more streamlined. This design is simple, elegant and fits Mariam's personality well. I went with the creation of 3 circles with "floating" atoms, each calling to the 3 elements of Mariam's practice. The rings symbolize the cyclic nature of healing & the human condition.

 

 

 

 

 

 

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© 2018 By Braid.Work and Rita Manna 
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